Art

The repetition of the Playstation controller has a potential but it has to be manipulated in a different way.  The first layout has the most potential among the three.  The scale of the controller should be downsized a little bit the variety of sizes can be retained but it would be eye-catching if it would have a fan-like effect. The controller at the back can be the smallest and the one in front can be the largest. Incorporation of designs elements that would make it look like as if it were fanning out rapidly would be ideal to show the rapid movement that most Playstation games have.

Exceed Your Vision is indeed the tagline of Epson but if the artist wants it to emanate in the advertisements, then something more must be done.  The white portion on the lower right makes the whole layout washed out because it matches the color of the printed paper. Perhaps the printer can be downsized a little bit and it should appear in a bland, office setting it would be a nice contrast to the vivid images on the paper.  On the paper, photos of people or objects in motion should replace the brand name and the test colors. To add emphasis on the tagline, the photos should look so lively and vivid that it appears to be jumping out of the paper.

Apples Magic Mouse is indeed different in terms of appearance because it is, after all, the worlds first multi-touch mouse it is supposed to be the first of its kind.  However, the Magic Mouse is still a mouse and its appearance does not deviate too much from a conventional mouse.  The design should showcase both its uniqueness and its essence as a mouse. Perhaps the artist can include several images of the mouse in different angles and emphasis on the mouse reflective surfaces. Since the mouse is wireless, each image can be positioned in various orientations.

Calvin Klein is a brand that is popular mostly for its underwear and perfume.  It is quite surprising to see a Calvin Klein advertisement that only includes the face of the model. The advertisement does not specify what line of Calvin Klein it is endorsing. However, if the advertisement is for the Calvin Klein as a brand in general, the photo would be ideal for this. Calvin Klein has leaned toward the sexy and the erotic, after all.  The brand name should not appear on any part of the models face as it is quite distracting and the image should be sharper to truly capture the models sexy, smoldering stare.

The models makeup for the Mac advertisement is very fitting to the glamorous image that Mac is attempting to project. The first image has good composition and the angle of the shot amplifies the intricate eye makeup. The second one has less emphasis on the makeup but the multiple images add an interesting, quirky touch to the advertisement. If the artist decides to stick to the second one, perhaps there should be an additional photo of the model but with a different angle.

Among the three images for the Bakers advertisement, the first one has the most potential.  The last two are too glaring. It would be more interesting to add another detail of the product such as the handle (if it is a bag) or a persons hand clutching (if it is a wallet).  The customer has to know what the kind of product is in the advertisement, not just the brand.  The artist should improve the depth of the photo to emphasize the texture of the product and the font of the Bakers logo should have more dimension because it is pale in comparison to the Guess logo.

The second image is the best among all the three Sprint advertisements. Only the colors of the device and the brand logo appear, which adds more emphasis to the phone. The third one appears too ordinary and the background of the first one has its colors showing.  The second one has focus and definition.

The first layout would be the best choice for the Urban Outfitters advertisement.  The refreshing palette of colors catches the viewers eye and the font of the outfitters sign balances the huge URBN sign.  The ones on the second and third are either too big or too small. The size of free space is just right on the first layout.  They are balanced, both horizontally and vertically.

The ideal purpose of manipulation is to enhance certain aspects of a photo, such as color adjustments, to make a photo more realistic.  However, advertising is using photo manipulation to create the persons ideal notion of perfect.  As a result, photos look perfect, not realistic.  It defeats the purpose of photo manipulation.  The perfect society does not exist and so does the perfect person.  Therefore, advertising should not attempt to poison peoples minds by tampering on what is natural natural flaws need not to be highlighted but they need not be manipulated as well.