Each year there are billion dollars spend as a celebrity endorsement contracts like Tiger Woods, Britney Spears. Using super stars well generates attention to the public, rich and poor, young and old ones. The more it appear on public the more it gets public interest and as a result it increase revenues.

It is estimated that Woods are earning over 100 million dollars from his endorsement deals alone the 90 comes from endorsements.
Nike a 30-million deal(Talmazan, 2009)

What is fashion Its a question that we need to know first, its define as

The style that mostly worn by people on a particular country it was mostly popular within 1-3 years and a new design well born. Fashion has a lot of changes and evolution.

It is now a custom to have a parade of clothing style every year and it was now handed from generation to generations.

Selling the clothing style on a lower prices or affordable made people buy more styles of clothing during  1800s as one of there strategies.

It is common if there is a new brand of fashion celebrity endorser is used because they create great impact to the viewers.  People idolized them and copy what they wear looks or how they act thats how powerful they are when they appear on screen, billboard or magazines. Even the small children mimic them. Using celebrity endorser will make their products more sales because they are using their influences to the people. Products or fashion that they are wearing are now in demand.

I do feel actors turned designers are running the image or fashion designer because they make sure that as a designer or an endorser on that particular products they are sincere to it with compassion and love and win the hearts of the public. They are being looked up as a model. They are like a white piece of paper that once it is stained it is now a trash and can be dumped to the garbage. That will happen also to the products, Endorser or designer must preserve their reputation and trust.

Roberto Cavalli is known as a flamboyant designer, he is one of the knowledgeable  what you want in terms of fashion. There are few who can compare the Italian designer he has long been a pioneer in fashion talks. He is a son of a tailor that why he was expose on the industry on its young age. Hes so artistic.

Betsey Johnson was born on August 10, 1942, at Wethersfield, Connecticut. She is known in the fashion world  for her feminine and whimsical designs.  Over the top are some of her designs. She attends dance class since child that motivates here to as a fashion designer.

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